What are your thoughts on your cell phone contract? How do you feel when you sign for a loan? Would you sign a long-term contract to eat at the same restaurant every day? These are pretty bad examples but do you feel trapped by these examples? So, do you think that you should be able to switch services if another better, faster company comes along?
There are a lot of businesses that would rather have your business than earn your business. Take a doctor, lawyer or a dentist. Would you want to continue consultation with them if you knew they couldn’t help you just because you had a contract? Probably not.
The fact remains, long-term contracts have been around for a long time. They are an implicit agreement that two groups will agree to work together for a time but with a catch – they can’t NOT work together. Businesses that have the luxury of having customers readily agree to long-term contracts must be excited. It really means that they only have to earn the business once and that’s it – from there on out, it’s not a performance based agreement. In other words, if we don’t perform, we get to work together again anyways.
Take school fundraising. If a company asks you to sign a long-term contract and they don’t have the goods or services to make you happy should you be obligated to use them again the following year? We doubt that a long-term fundraising contract is enforceable but beyond that, we just don’t think you deserve to be tied down. If a fundraising company doesn’t have the good sense to show you first-hand their product and services and let you decide for yourself if you want to work with them again, there is a reason for it.
In the end, we believe it is a companies responsibility to produce consistent value to a customer each and every time. If that isn’t the case, the customer should be able to choose to go elsewhere.
Here are some quick tips to finding a good fundraising company:
• Get plenty of recent references and actually call them
• Comparing a fundraiser is tough – apples to apples comparisons should include things like quality of customer service, hidden fees, product quality, packaging, ease of use, damaged / missing item policies, backorders and turnaround times. There are a number of ‘intangeables’ that are important to compare. If you can get just a bit deeper in your comparison a true winner will likely emerge.
• For reasons above do not assume that one catalog or fundraising brochure can be compared to another – item value, price and quality are not the same from company to company.
• Get samples – a good fundraising company will send you product samples if you need them.
• Don’t let a company ‘convince’ you to use them. Put your Sherlock Holmes hat on and compare the entire picture until you deduce your fundraising partner. Ask yourself who will help me succeed most! Whomever this is deserves to earn your business.
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Believe Kids does not use long-term contracts. We will earn your business time and time again, one fundraiser at a time. Please visit www.BelieveKids.com for more information about our elementary school fundraisers.











